· The Art of Perception: Memoirs of a Life in PR ✓ PDF Read by ↠ Robert Leaf eBook or Kindle ePUB free

He started the first international PR firm in the Middle East and opened offices throughout the world.  He has advised governments, major corporations, and leading individuals, and has been involved in some of the biggest news stories of the time. In a memoir that is as entertaining as it is

• Title : The Art of Perception: Memoirs of a Life in PR
• Author : Robert Leaf
• Rating : 4.62 (178 Vote)
• Publish : 2015-12-29
• Format : Hardcover
• Pages : 304 Pages
• Asin : 0857890026
• Language : English

He started the first international PR firm in the Middle East and opened offices throughout the world.  He has advised governments, major corporations, and leading individuals, and has been involved in some of the biggest news stories of the time. In a memoir that is as entertaining as it is informative, Leaf shares his unique experiences in a book that is essential reading for communicators, business professionals, and anyone who would like to improve their skills in the art of managing perceptions.. As the international CEO of Burson-Marsteller, which became the world's largest PR firm during his tenure, he was the first executive to bring PR to the Soviet Union during the Cold War and established the first official Chinese government PR firm. Now, in a changing world of 24-hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, the need to manage perceptions has never been more essential for corporations and individuals. Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public

Such a great insight into the life of a 'Boot'.What an interesting career the author has had. He was there at the creation of Burson-Marsteller's enduring global network in Europe, Asia, Australia and the Americas and his stories and illustrative anecdotes make this an important contribution to the evolving profession of public relations. I found "The Book of Mychal" an interesting and informative book. An enjoyable and well-written personal story that gives an interesting real life peek into police work and Los Angeles itself. And an entertaining one, too. For anyone wanting to understand the power of public relations in shaping perceptions about a product, company or issue, this is a must read. The author delves deeply into Judge's Irish upbringing, the Catholic church, the Fire Dept, and New York City politics. Bob Leaf is one of those brilliant practitioners who is also an astute businessman and an inspirational leader. I ts almost like having a chat over coffee in his London office.Relax,enjoy and learn something about a fascinating business.. I also began to understand the connections that they feel. That's what this book clearly is - a labor of love, a probing biography by a Daily News columnist. This beautifully written book highlights Mychal Judge's ability to harness the power of human kindness and compassion, and

"There's no other person in the public relations business who knows more about the ins and outs of establishing a global network capable of serving the public relations and communications of the world's largest corporations. What he writes is well worth reading."  —Harold Burson, cofounder, Burson-Marsteller